Netflix-The Way Ahead

Netflix-The Way Ahead
Case Code: BSTR678
Case Length: 13 Pages
Period: 2007-2022
Pub Date: 2024
Teaching Note: Available
Price: Rs.400
Organization : Netflix, Inc
Industry : Leisure & Entertainment
Countries : United States
Themes: Corporate Strategy, Business Environment, Business Level Strategies
Netflix-The Way Ahead
Abstract Case Intro 1 Case Intro 2 Excerpts


US-based subscription streaming service and production company, Netflix, Inc. was at a crossroads in 2022. It faced challenges from growing competition, flat subscriber growth, and deteriorating quality of content. The Co-CEO of Netflix, Reed Hastings introduced ad-supported content. What will be its repercussion?


The case is structured to achieve the following teaching objectives:

  • Identify the competitive advantages of a company
  • Assess the structure and technological development of the video streaming industry
  • Analyze the external environment and internal context of a firm
  • Analyze the strategic challenges faced by a market leader
  • Evaluate a company‚Äôs key resources and capabilities against aggressive competitors



Netflix; Streaming; content; competition; entertainment; streaming; competitive advantages; external environment; internal context of a firm; challenges faced by market leader; aggressive competitors; key resources; capabilities

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