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Case Code: BSTR586
Case Length: 11 Pages 
Period: 2015-2019   
Pub Date: 2019
Teaching Note: Available
Price: Rs.400
Organization : Snow Monkey Superfood Ice Treat
Industry :Foodservice
Countries : India
Themes: Disruption/New Product Development/Marketing Strategy/
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
Technology
Operations
Economics
Leadership & Entrepreneurship

Snow Monkey: Revolutionizing the Ice Cream Industry

 
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THE STORY BEHIND THE CREATION

 

Rachel was born to parents of Chinese and German descent. Raised in Hong Kong, she was enterprising and started her first business in the entertainment industry at the early age of 16. She also gained experience working with Pepsi China, the Peninsula Hotel in Shanghai, and the Hilton Queenstown. Rachel was a sportswoman as well and a member of the Hong Kong National Field Hockey team. Hence, she was conscious about her food and nutrition. At the age of 20, however, Rachel unfortunately was diagnosed with Celiac disease . The food allergy drove her to explore alternative diets and primal ingredients...

 
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