Amazon.com in the Middle East

Case Code: BSTR528
Case Length: 13 Pages
Period: 2010-2018
Pub Date: 2018
Teaching Note: Available

Price: Rs.400
Organization: Amazon.com Inc.
Industry: Retail
Countries: Middle East
Themes: International Management, Globalization, International Marketing

Abstract Case Intro 1 Case Intro 2 Excerpts

About Amazon

Amazon was founded in June 1994 by Jeff Bezos (Bezos). At that time, the internet was gaining popularity and was being considered as a potential business medium. At the beginning, Amazon’s business model was based on the “sell all, carry few” strategy wherein Amazon offered more than a million books online, though it actually stocked only about 2000. The remaining titles were sourced predominantly through drop-shipping wherein Amazon forwarded customer orders to book publishers, who then shipped the products directly to the consumers. By the end of 1996, Amazon was offering about 2.5 million book titles....

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