Amazon.com, Inc.: Driving Disruptive Change in the US Grocery Market

Case Code: BSTR536
Case Length: 14 Pages
Period: 2007-2017
Pub Date: 2018
Teaching Note: Available

Price: Rs.400
Organization: Amazon.com, Inc
Industry: Grocery Market
Countries: US
Themes: Business Strategy, Corporate Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Amazon was founded in June 1994 by Bezos. He came up with the idea of selling books to a mass audience through the internet. In June 1995, Bezos launched his online bookstore, Amazon.com, named after the river Amazon. At the beginning, Amazon’s business model was based on the “sell all, carry few” strategy wherein Amazon offered more than a million books online, though it actually stocked only about 2000. The remaining titles were sourced predominantly through drop-shipping wherein Amazon forwarded customer orders to book publishers, who then shipped the products directly to the consumers...

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