Amazon`s Acquisition of MX Player

Case Code: BSTR684 Case Length: 12 Pages Period: 2023-24 Pub Date: 2024 Teaching Note: Available

Price: Rs.300 Organization : Amazon Industry : e-commerce Countries : India Themes: Growth Strategy, Strategy Implementation, Competitive Environment,Brand Development

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Amazon was founded by Jeff Bezos in his garage in Bellevue, Washington, as Cadabra , on July 5, 1994. Originally started as an online bookselling company, Amazon diversified its offerings beyond books within a year of its launch to include music and videos. The company’s innovative “1-Click” ordering system and customer-centric approach contributed to its rapid growth. In 1997, Amazon went public, and its initial public offering (IPO) marked the start of its transformation into an e-commerce giant..

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