Apple Watch: A Disruptive Innovation or a Chink in Apple's Armor?
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Case Code: BSTR518 Case Length: 19 Pages Period: 2011-2017 Pub Date: 2017 Teaching Note: Available |
Price: Rs.500 Organization: Apple Inc. Industry: Wearable Devices Countries: US, Global Themes: Strategic Management, Strategic Marketing |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Apple was founded by Steve Jobs, Stephen Gary Wozniak (Wozniak), and Ronald Gerald Wayne (Wayne) on April 1, 1976. Initially, Apple was a computer company that competed with much larger companies such as International Business Machines Corporation (IBM). Jobs’s second coming to Apple saw the company entering new categories with products that turned out to be quite disruptive.
In August 1998, Apple unveiled the iMAC, a sleek and colorful computer that personified Apple’s skill in design and functionality. Priced at US$ 1,299, the product was a big success and sold over 278,000 units in the first six weeks. Before this – on November 10, 1997 – Apple launched a website (www.apple.com/store) to sell directly to customers online...
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