Apple`s Failed Electric Car Project

Case Code: BSTR680
Case Length: 16 Pages
Period: 2023
Pub Date: 2024
Teaching Note: Available

Price: Rs.400
Organization : Apple Incorporated
Industry : Technology & Communications
Countries : United States
Themes: Diversification Strategy, Project Management, Strategic Leadership

Abstract Case Intro 1 Case Intro 2 Excerpts

About Apple

Apple’s history dated back to 1976 when it was founded by Steve Jobs (Jobs), Steve Wozniak (Wozniak), and Ronald Wayne (Wayne) with the stated aim of selling Wozniak’s hand-built personal computer called Apple I.

Just a few weeks into the job, Wayne quit the company. He was the one who had made the first logo of Apple which was later changed to the bitten apple logo designed by American graphic designer Rob Janoff in 1977.

On January 3, 1977, Apple Computer Inc. was incorporated. Mike Markkula, a multimillionaire, offered business expertise and funding to Apple. He appointed Michael Scott as the company’s first president and CEO.

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