Auchan: Successfully Traversing the Russian Retail Landscape?

Case Code: BSTR589 Case Length: 17 Pages Period: 2002-2019 Pub Date: 2019 Teaching Note: Available

Price: Rs.500 Organization: Auchan Retail Russia Industry: Retailing Countries: Russia, France Themes: International Business, International Marketing, Consumer Behavior, Strategy Formulation

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

In 1961, the first Auchan Retail store was started by Gérard Mulliez in northern France. In 1967, Auchan Retail’s first hypermarket was opened in Roncq (northern France). Two years later, the company set up a shopping center featuring 30 stores in Englos (Lille), a first in Europe. In 1976, a real-estate subsidiary called Immochan was created. Over the next few years, the company grew gradually in France, opening several hypermarkets...

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