Bajaj Electricals Limited: High Voltage Transformation?
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Case Code: BSTR311 Case Length: 19 Pages Period: 2000-2008 Pub Date: 2009 Teaching Note: Available |
Price: Rs.300 Organization: Bajaj Electricals Ltd. Industry: Electricals and Electronics Countries: India Themes: Turnaround Management, Organizational Structure, Distribution |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
The Turnaround Plan
Mission Excell was a detailed revamp exercise that involved various avenues for top-line and bottom-line improvements, besides a comprehensive strategy for business growth along with organizational and financial restructuring...
The Resultant Turnaround
The strategic, operational, distributional, and marketing initiatives of the company bore fruit and helped the company achieve its growth objectives. BEL had targeted under its internal objective "Operation Triumph 1001"to become a 1001 crore (10,010 million) turnover company in 2007 and it planned to double its turnover by 2009-10 and quadruple it by 2014-15 (another six years)...
Exhibits
Exhibit I: Financial Highlights of BEL: 2001-2008
Exhibit II: Financial Highlights of BEL: 1990-2001
Exhibit III: BEL in the Context of the Bajaj Group
Exhibit IV: A Brief Note on R Ramakrishnan
Exhibit V: Organizational Structure of Bajaj Electricals -Before and After 2000
Exhibit VI: Bajaj Electricals -Main Strategic Alliances and Tie ups Across Product Categories
Exhibit VII: Use of Market Potential Value (MPV) Index to Revamp Distribution Structure at BEL
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