Bayer's Acquisition of Monsanto
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Case Code: BSTR565 Case Length: 15 Pages Period: 2016-2018 Pub Date: 2019 Teaching Note: Available |
Price: Rs.400 Organization: Bayer AG Industry: Agrochemical Countries: Americas and Europe Themes: Business Strategy, Merger & Acquisition |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On June 7, 2018, German-based Bayer AG (Bayer) completed the acquisition of US-based The Monsanto Company (Monsanto) for US$63 billion. Werner Baumann, the then Chief Executive Officer (CEO) and Chairman of the Board of Management of Bayer, said, "We will listen to our critics and work together where we find common ground. Agriculture is too important to allow ideological differences to bring progress to a standstill." After the merger, the combined entity announced that it would invest US$16 billion on collaborative R&D worldwide over the next six years. Analysts believed that the deal would help Bayer to make significant inroads into the digital farming space. Additionally, it would help the company gain global leadership in the seed and pesticide markets and achieve expected per annum synergies of US$1.3 billion three years after the merger....
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