BEEAH Group: Building an Integrated Waste Management Model Using Digital Solutions for MENA Region
| Case Code: BSTR661 Case Length: 15 Pages Period: 2017-2023 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization : BEEAH Group Industry : Environment & Waste Management Services Countries : United Arab Emirates Themes: Sustainability, Brand Strategy, Environmental Sustainability,Restructuring |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Beeah – A Background Note
Beeah was established in the Emirate of Sharjah in 2007 by His Royal Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, (HRH Al Qasimi) Member of the Supreme Council and Ruler of Sharjah, as a public-private partnership through an Emiri decree..
Technology and Digitalization Initiatives
Tandeef offered bin care services and all of its containers were RFID-tagged, allowing the company to keep track of its inventory via geo-referencing. The company was the first in the region to create smart bins that used solar energy to condense waste with electricity and act as public Wi-Fi hotspots..
Moving Beyond UAE
On January 29, 2020, Beeah was selected to be the waste management partner for Egypt’s new administrative capital, one of the most major urban development projects in the world. This marked the company’s international entry..
Restructuring and Expansion
In January 2022, Beeah integrated its Middle East businesses to create a global holding group with numerous business sectors and a new brand identity. The company announced that, under the name Beeah Group, it would combine its operations in the UAE..
Future Outlook
Despite the various challenges in the solid waste management (SWM) sector in the UAE, such as the poor quality of solid waste produced, poor design that resulted in an excessive amount of solid waste, enormous budgets needed to start SWM projects, as well as the fact that some solid waste types were not suitable for all SWM processes..
Exhibits
Exhibit I: Beeah’s Growth Journey
Exhibit II: Population Growth in MENA Region Countries from 1990 to 2050
Exhibit III:
Annual Waste Generation in MENA Region Countries in 2019–2020
Exhibit IV: Beeah’s Vision and Mission
Exhibit V: Bee’ah Waste Management Services
Exhibit VI: Beeah’s Recycling’s services
Exhibit VII: Beeah’s Smart Bins
Exhibit VIII: Beeah Environmental Consultancy Services
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