Best Buy in China

Case Code: BSTR299
Case Length: 20 Pages
Period: 2003-2008
Pub Date: 2009
Teaching Note: Not Available

Price: Rs.300
Organization: Best Buy Co. Inc.
Industry: Retail
Countries: China
Themes: International Business, Globalization Business

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Best Buy's history dates back to 1966, when Richard Schultz (Schultz) and his partner opened an audio specialty store called 'Sound of Music' at St. Paul, Minnesota. Business grew, and the partners opened two new stores near the University of Minnesota in 1967...

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