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Bose Corporation`s Competitive Advantages and its Shift to an Online-Only Model

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: BSTR615
Case Length: 15 Pages
Period: 2019-2020
Pub Date: 2020
Teaching Note: Available
Price: Rs.400
Organization : Bose Corporation
Industry :Electrical & Electronics
Countries : Global
Themes: Competitive Strategy/ Channel Strategy & Development/ Generic Strategy/Core Competence
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

A Note on Bose

Bose was founded by Dr. Amar G. Bose (Amar Bose) in 1964 in the US. Earlier, when Amar Bose was a student at MIT, he had purchased a top quality high priced stereo system as a reward for himself for successfully completing his electrical engineering degree. He was, however, disappointed with the sound of the speakers and began to research on psychoacoustics and psychophysics to create a quality speaker with the perfect sound. His research led to many patents to his credit and eventually to the formation of Bose...

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