BYD Auto and the Market for Electric Cars: Global Ambitions, Nurtured in China

Case Code: BSTR356
Case Length: 24 Pages
Period: 2003-2009
Pub Date: 2009
Teaching Note: Available

Price: Rs.300
Organization: BYD Auto
Industry: Auto and Ancillaries
Countries: China, USA
Themes: International Expansion

Abstract Case Intro 1 Case Intro 2 Excerpts

Background

The founder of BYD Company had earlier been a Researcher at the General Research Institute of Nonferrous Metals in Beijing. Wang Chuanfu, who later came to be known as the 'battery king', started BYD Company in 1995 with a few engineers to manufacture batteries for cell phones...

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