Can Jochen Zeitz Engineer a Turnaround at Harley-Davidson?

Case Code: BSTR635
Case Length: 19 Pages
Period: 2020-21
Pub Date: 2022
Teaching Note: Available

Price: Rs.300
Organization : Harley-Davidson
Industry : Automotive
Countries : United States
Themes: Business Level Strategies, Leadership and Change Management

Abstract Case Intro 1 Case Intro 2 Excerpts

Kick-Starting Harley

On February 2, 2021, Jochen Zeitz (Zeitz), CEO of American motorcycle manufacturer Harley-Davidson, Inc. (Harley), launched ‘The Hardwire’, a five-year strategic plan (2021-2025), to target long-term profitable growth and enhance Harley’s position as the most desirable motorcycle brand in the world. There were huge expectations of Zeitz, with the customers, shareholders, and Harley loyalists looking to him to revive the iconic American brand..

Buy this case study (Please select any one of the payment options)

Price: Rs.300

PayPal (7 USD)

Custom Search