Can the LVMH Deal Help Tiffany Regain its Luster?
| Case Code: BSTR642
Case Length: 13 Pages
Pub Date: 2022
Teaching Note: Available
Organization : Tiffany and Co
Industry : Technology & Communications
Countries : United States
Themes: M&A, Brand Loyalty, Consumer Behavior
Abstract Case Intro 1 Case Intro 2 Excerpts
About tiffany and co.
Tiffany and Co. (Tiffany), the USA-based multinational luxury jewelry retailer, had its headquarters in New York. It designed, manufactured, and sold jewelry, watches, crystal glassware, timepieces, sterling silverware, china, stationery, fragrances, and accessories. Tiffany & Co was co-founded in 1837 by Charles Lewis Tiffany and John B. Young with a loan of $1,000 from Charles’ father. Initially, the company started as a stationery, ‘fancy goods’, and curiosity shop. In the 1840s, Charles Tiffany started purchasing diamonds from French aristocrats who were in need of cash. At the same time, Tiffany also started producing fine jewelry..
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