Carrefour in Taiwan

Case Code: BSTR281
Case Length: 15 Pages
Period: 1989-2007
Pub Date: 2008
Teaching Note: Not Available

Price: Rs.300
Organization: Carrefour
Industry: Retail
Countries: Taiwan
Themes: International Business, Globalization Business

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Carrefour was founded in 1960 by two entrepreneurs, Marcel Fournier (Fournier), a textile retailer, and Louis Defforey (Defforey), a wine and food wholesaler from Annecy in Eastern France. The first two stores that they opened were highly successful. In 1963, a 2,500 square meter store was opened in Sainte-Genevieve des Bois, a Paris suburb. It was Carrefour's first hypermarket. In 1970, the company's shares were listed on the Paris stock exchange. By 1971, Carrefour was directly operating 16-wholly owned stores, with an equity interest in five more stores. It also operated through franchises...

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