The Carrefour and Tesco Swap Deal
Case Code: BSTR285 Case Length: 14 Pages Period: 1989-2005 Pub Date: 2008 Teaching Note: Not Available |
Price: Rs.300 Organization: Carrefour, Tesco Industry: Retail Countries: Taiwan, Czech Republic, Slovakia Themes: International Business, Globalization Business |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
About Carrefour
Carrefour was founded in 1960 by two entrepreneurs, Marcel Fournier (Fournier), a textile retailer, and Louis Defforey (Defforey), a wine and food wholesaler, from Annecy in eastern France. The first two stores that they opened were highly successful...
About Tesco
In 1919, Jack Cohen (Cohen), who served the Royal Air Force during World War I, founded a grocery store using the gratuity he received after he left the military service. Cohen started to sell tea from a supplier TE Stockwell in 1924...
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