China UnionPay: The World's Largest Payment Card Company

Case Code: BSTR546 Case Length: 20 Pages Period: 2002-2017 Pub Date: 2018 Teaching Note: Available

Price: Rs.500 Organization: China UnionPay Industry: Payment Card Industry Countries: China Themes: Strategic Management, International Management, International Marketing

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

The use of payment cards was not widespread in China until around 2000. According to industry observers, the credit system was not very popular in China as the Chinese mentality and their traditions were such that debt was not considered good. Between 1985 and 2002, the credit cards issued in China were all international cards such as Visa and Mastercard. In the early 1990s, the central government decided to set up a national bank card network system with the aim of linking all the banks together electronically. ...

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