China`s Yili: Can it Dominate the Global Dairy Market with its Focus on Innovation and Sustainability?
![China`s Yili: Can it Dominate the Global Dairy Market with its Focus on Innovation and Sustainability?](../../../images20/line-png-16800.png)
Case Code: BSTR648 Case Length: 17 Pages Period: 1956-2022 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization : Inner Mongolia Yili Industrial Group Company Limited Industry : Food & Beverage Countries : China Themes: Business Level Strategies, Marketing Mix, Competitive Strategy,Sustainable Innovation |
![China`s Yili: Can it Dominate the Global Dairy Market with its Focus on Innovation and Sustainability?](../../../images20/line-png-16800.png)
Abstract Case Intro 1 Case Intro 2 Excerpts
Yili’s History – From a Humble Background to a Global Market Leader
In 1956, Yili’s predecessor, the state-owned “Cooperative Dairy Farm of Hohhot Huimin District” was founded. In 1970, the dairy cooperative was re-named “Hohhot Hongqi Dairy Farm”. In 1983, it was split into two divisions – “Hohhot Hui Min Dairy Farm”, which was involved in the raising of the cattle, and the “Hohhot Hui Min Dairy Product Processing Factory” (HHMDPPF), which handled the milk processing..
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