China`s Yili: Can it Dominate the Global Dairy Market with its Focus on Innovation and Sustainability?
| Case Code: BSTR648
Case Length: 17 Pages
Pub Date: 2023
Teaching Note: Available
Organization : Inner Mongolia Yili Industrial Group Company Limited
Industry : Food & Beverage
Countries : China
Themes: Business Level Strategies, Marketing Mix, Competitive Strategy,Sustainable Innovation
Abstract Case Intro 1 Case Intro 2 Excerpts
Yili’s History – From a Humble Background to a Global Market Leader
In 1956, Yili’s predecessor, the state-owned “Cooperative Dairy Farm of Hohhot Huimin District” was founded. In 1970, the dairy cooperative was re-named “Hohhot Hongqi Dairy Farm”. In 1983, it was split into two divisions – “Hohhot Hui Min Dairy Farm”, which was involved in the raising of the cattle, and the “Hohhot Hui Min Dairy Product Processing Factory” (HHMDPPF), which handled the milk processing..
Buy this case study (Please select any one of the payment options)
||Price: Rs.400||PayPal (9 USD)