China`s Yili: Can it Dominate the Global Dairy Market with its Focus on Innovation and Sustainability?

China`s Yili: Can it Dominate the Global Dairy Market with its Focus on Innovation and Sustainability?
Case Code: BSTR648
Case Length: 17 Pages
Period: 1956-2022
Pub Date: 2023
Teaching Note: Available
 Price: Rs.400
Organization : Inner Mongolia Yili Industrial Group Company Limited
Industry : Food & Beverage
Countries : China
Themes: Business Level Strategies, Marketing Mix, Competitive Strategy,Sustainable Innovation
China`s Yili: Can it Dominate the Global Dairy Market with its Focus on Innovation and Sustainability?
Abstract Case Intro 1 Case Intro 2 Excerpts

Yili’s History – From a Humble Background to a Global Market Leader

In 1956, Yili’s predecessor, the state-owned “Cooperative Dairy Farm of Hohhot Huimin District” was founded. In 1970, the dairy cooperative was re-named “Hohhot Hongqi Dairy Farm”. In 1983, it was split into two divisions – “Hohhot Hui Min Dairy Farm”, which was involved in the raising of the cattle, and the “Hohhot Hui Min Dairy Product Processing Factory” (HHMDPPF), which handled the milk processing..

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