Craigslist and its Business Model
Case Code: BSTR340
Case Length: 26 Pages
Pub Date: 2009
Teaching Note: Not Available
Organization: Craigslist, Inc.
Industry: Online Classifieds
Countries: USA; Global
Themes: Business Models, Business Model Innovation, Social Innovation
Abstract Case Intro 1 Case Intro 2 Excerpts
Craigslist was founded by Newmark in 1995. Newmark, who worked as a systems security consultant for Charles Schwab Corporation (Schwab) in San Francisco, observed that his colleagues used online communities such as Usenet and the WELL to socialize as well as help each other...
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