Discovery Inc.: Shifting From Linear to Platform Business through Direct-to-Consumer Strategy
![Discovery Inc.: Shifting From Linear to Platform Business through Direct-to-Consumer Strategy](../../../images20/line-png-16800.png)
Case Code: BSTR649 Case Length: 19 Pages Period: 2010-2021 Pub Date: 2023 Teaching Note: Not Available |
Price: Rs.400 Organization : Warner Bros. Discovery Industry : Media Countries : United States Themes: Growth Strategy, International Business, Brand Strategy,Platform Model |
![Discovery Inc.: Shifting From Linear to Platform Business through Direct-to-Consumer Strategy](../../../images20/line-png-16800.png)
Abstract Case Intro 1 Case Intro 2 Excerpts
Early Days
The origin of Discovery can be traced back to 1985, when it was founded by John Hendricks. The company began its operations with the launch of its flagship brand, Discovery Channel, on June 17, 1985, in the US, followed by its launch in the UK and Scandinavian countries in 1989. In 1991, Discovery started expanding its offerings with the acquisition of the Learning Channel..
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