Ecomagination: Driving Sustainable Growth for GE

Case Code: BSTR387
Case Length: 20 Pages
Period: 2005-2010
Pub Date: 2011
Teaching Note: Available

Price: Rs.600
Organization: General Electric Company
Industry: Diversified
Countries: Global
Themes: Corporate Social Responsibility, CSR as Strategy, Green Marketing

Abstract Case Intro 1 Case Intro 2 Excerpts

About GE

GE was formed in 1892 by the merger of the Edison General Electric Company (EGEC) and the Thomas-Houston Electric Company (TEC). By the 1950s, GE had grown into a large industrial conglomerate with interests in diverse businesses...

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