Ecomagination: Driving Sustainable Growth for GE
![Ecomagination: Driving Sustainable Growth for GE](../../../images20/line-png-16800.png)
Case Code: BSTR387 Case Length: 20 Pages Period: 2005-2010 Pub Date: 2011 Teaching Note: Available |
Price: Rs.600 Organization: General Electric Company Industry: Diversified Countries: Global Themes: Corporate Social Responsibility, CSR as Strategy, Green Marketing |
![Ecomagination: Driving Sustainable Growth for GE](../../../images20/line-png-16800.png)
Abstract Case Intro 1 Case Intro 2 Excerpts
About GE
GE was formed in 1892 by the merger of the Edison General Electric Company (EGEC) and the Thomas-Houston Electric Company (TEC). By the 1950s, GE had grown into a large industrial conglomerate with interests in diverse businesses...
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