Entry & Expansion Strategy: Tesco in Japan

Case Code: BSTR297
Case Length: 18 Pages
Period: 2000-2007
Pub Date: 2008
Teaching Note: Not Available

Price: Rs.300
Organization: Tesco
Industry: Retail
Countries: Japan
Themes: International Business, Globalization Business

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Jack Cohen (Cohen) founded Tesco in 1919 using his bonus from World War I army service. In 1924, Cohen bought a tea shipment from TE Stockwell. The first three letters of 'TE Stockwell' and the first two letters of 'Cohen' were used to make up the name 'TESCO.' The first Tesco store was opened in 1929 in Edgware, North London. Cohen was influenced by the supermarket culture in America and tried to introduce this concept in the UK. The company's driving force was the idea: 'Pile it high and sell it cheap'...

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