Farmacias Similares: Disrupting the Mexican Healthcare System by Targeting the Bottom of the Pyramid

Case Code: BSTR700 Case Length: 16 Pages Period: 1950-2024 Pub Date: 2025 Teaching Note: Available

Price: Rs.400 Organization : Farmacias de Similares SA de CV Industry : Pharmaceuticals & Biotech Countries : Mexico Themes: Blue Ocean Strategy, Business Models Channel Strategy & Development,Disruption

Abstract Case Intro 1 Case Intro 2 Excerpts

The Mexican Healthcare System – Underfunded And Inadequate

For much of the 20th century, Mexico suffered from a fragmented healthcare system. The Mexican government fully or partially subsidized public healthcare in the country, subject to a person’s employment status. Three main types of healthcare service providers served different population segments (See Exhibit I for an Overview of the Mexican Healthcare System)..

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