Flipkart in Trouble?
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Case Code: BSTR522 Case Length: 12 Pages Period: 2007-2017 Pub Date: 2017 Teaching Note: Not Available |
Price: Rs.300 Organization : Flipkart Online Services Private Limited Industry :E-commerce Countries : India Themes: Business Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background
Flipkart was founded in 2007 by former Amazon executives Sachin Bansal (Sachin) and Binny. Sachin and Binny had both worked at Amazon Web Services (AWS) in Bengaluru in the southern Indian state of Karnataka before teaming up to start an e-commerce site with an investment of about US$6,000 saved from their earnings at AWS. The company, which they called Flipkart, operated exclusively in India and was headquartered in Bengaluru. Initially, Flipkart started selling books. Soon, the company grew bigger and ventured into selling other products such as electronic goods, e-books, stationery supplies, and fashion and lifestyle products and grew into a retail platform for small and large businesses to sell their products. It sold goods in India through a vendor WS Retail Services Pvt Ltd. ...
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