General Motors' Exit from Europe
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Case Code: BSTR520 Case Length: 15 Pages Period: 2013-2018 Pub Date: 2017 Teaching Note: Available |
Price: Rs.500 Organization: General Motors Industry: Automotive Countries: Europe Themes: Divestment Strategy, Corporate Portfolio Management, International Management, International Business |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
GM’s journey could be traced back to 1887 when Ransom E. Olds started the Olds Motor Vehicle Company Inc., (OMVC) in Michigan, USA, and started selling vehicles under the Oldsmobile brand. In May 1903, Buick Motor Company (Buick) was incorporated by David Dunbar Buick and Buick started manufacturing and selling vehicles by 1907. Despite having a good start and selling 6,500 vehicles per year between 1901 and 1908, OMVC started to face severe competition from other major automobile companies like Buick, Cadillac Automobile Company (Cadillac), and Oakland Motor Car Company (OMCC). In 1908, William Crapo Durant (Durant) started GM as a holding company for Buick. Durant bought OMVC in 1908. In 1909, GM bought Cadillac and OMCC. In 1910, motor vehicles sales plummeted, resulting in many manufacturers exiting the business. GM too sold some of its businesses at a loss. Its financial problems forced Durant out of GM’s management. In 1911, Durant joined Chevrolet Motor Company (Chevrolet)...
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