General Motors' Exit from Europe

General Motors' Exit from Europe
Case Code: BSTR520
Case Length: 15 Pages
Period: 2013-2018
Pub Date: 2017
Teaching Note: Available
Price: Rs.500
Organization: General Motors
Industry: Automotive
Countries: Europe
Themes: Divestment Strategy, Corporate Portfolio Management, International Management, International Business
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Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

GM’s journey could be traced back to 1887 when Ransom E. Olds started the Olds Motor Vehicle Company Inc., (OMVC) in Michigan, USA, and started selling vehicles under the Oldsmobile brand. In May 1903, Buick Motor Company (Buick) was incorporated by David Dunbar Buick and Buick started manufacturing and selling vehicles by 1907. Despite having a good start and selling 6,500 vehicles per year between 1901 and 1908, OMVC started to face severe competition from other major automobile companies like Buick, Cadillac Automobile Company (Cadillac), and Oakland Motor Car Company (OMCC). In 1908, William Crapo Durant (Durant) started GM as a holding company for Buick. Durant bought OMVC in 1908. In 1909, GM bought Cadillac and OMCC. In 1910, motor vehicles sales plummeted, resulting in many manufacturers exiting the business. GM too sold some of its businesses at a loss. Its financial problems forced Durant out of GM’s management. In 1911, Durant joined Chevrolet Motor Company (Chevrolet)...

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