GM in Trouble
![GM in Trouble](../../../images20/line-png-16800.png)
Case Code: BSTR320 Case Length: 20 Pages Period: 2008-2009 Pub Date: 2009 Teaching Note: Not Available |
Price: Rs.400 Organization: General Motors Industry: Automobiles Countries: US Themes: Managing in Tough Times, Slowdown in Global Automobile Industry |
![GM in Trouble](../../../images20/line-png-16800.png)
Abstract Case Intro 1 Case Intro 2 Excerpts
About GM
The history of General Motors Company (GM) can be traced back to 1903, when Buick Motor Company (Buick) was incorporated by David Dunbar Buick. In 1908, William Crapo Durant (Durant) started GM as a holding company for Buick. GM expanded rapidly through acquisitions in its early years...
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