Growth of realme: From an Underdog to a Market Challenger
| Case Code: BSTR672 Case Length: 14 Pages Period: 2018-2023 Pub Date: 2024 Teaching Note: Available |
Price: Rs.400 Organization : realme Industry : Countries : China Themes: Brand Strategy, Brand Differentiation, Global Strategy,International Marketing |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In June 2023, realme, a global Chinese consumer technology company, jumped 29 places to bag the 21st position in the Top 50 Kantar BrandZ Chinese Global Brand Builders 2023 list (See Exhibit I). The entry of realme – the youngest brand on the list - reflected the global industry trend of Chinese brands transcending from an era of aggressive expansion to one that focused on exquisite craftsmanship and excellent quality. Analysts attributed realme’s success to a persistent dedication to its “Dare to Leap” guiding philosophy, which was fueled by creative product lines and smart marketing. “From an underdog to a major market disruptor, we believe we will continue to leap to a stronger place as long as we stay true to the ethos of bringing the best-valued devices that don’t compromise on performance or design to young consumers of all ages and backgrounds around the world,” said Sky Li Bingzhong (Li), founder and CEO of realme..
Buy this case study (Please select any one of the payment options)
| Price: Rs.400 |
Price: Rs.400 | PayPal (9 USD) |
