HDFC Bank`s Digital Transformational Journey
| Case Code: BSTR638 Case Length: 11 Pages Period: 2018- 2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.300 Organization : HDFC Bank Industry : Banking Countries : India Themes: Digital Transformation, Digital Marketing, Banks and Banking,Technology in Banking |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In November 2021, HDFC Bank – the second largest bank in India – launched a micro credit facility for street vendors under the Prime Minister Street Vendor’s AtmaNirbhar Nidhi (PM SVANidhi) scheme and Common Service Centers (CSC) scheme. This facility enabled village-level entrepreneurs (VLEs) to avail of the benefit of the PM SVANidhi scheme on the Digital Sewa Portal . To avail of the facility, VLEs were required to link their mobile numbers with their Aadhar Cards and meet the eligibility criteria of the scheme. Smita Bhagat, Country head (CSC, E-commerce, Startups and Inclusive Banking Initiatives Group), HDFC Bank, said, “Through the launch of PM SVANidhi, at HDFC Bank we will be able to provide special micro-credit facility to small street vendors through our CSC VLEs for their holistic development and economic upliftment.”..
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