Hoka: A Challenger Brand’s Quest for Excellence in the Sports Shoe Industry

Case Code: BSTR679
Case Length: 12 Pages
Period: 2023
Pub Date: 2024
Teaching Note: Available

Price: Rs.400
Organization : Deckers Outdoor Corp
Industry :
Countries : United States
Themes: Innovation, Brand Differentiation, Competitive Strategy,Marketing Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

What started as a personal quest by French mountain runners Nicolas Mermoud (Mermoud) and Jean-Luc Diard (Diard) to find trail running shoes for themselves to make downhill running easier and faster, led to the launch in 2009 of athletic footwear and apparel brand Hoka, which went on to become a globally-recognized brand. In May 2023, Hoka’s parent company, California-based footwear designer and distributor Deckers Outdoor Corp. (Deckers), reported that Hoka had recorded an increase in net sales of 58.5% to US$1.41 billion for fiscal 2023 from US$891.6 million for fiscal 2022..”

Buy this case study (Please select any one of the payment options)

Price: Rs.400

PayPal (9 USD)

Custom Search