Home Depot: On the Road to Becoming Customer-Friendly Again?
![Home Depot: On the Road to Becoming Customer-Friendly Again?](../../../images20/line-png-16800.png)
Case Code: BSTR324 Case Length: 20 Pages Period: 2000-2009 Pub Date: 2009 Teaching Note: Not Available |
Price: Rs.400 Organization: The Home Depot Inc. Industry: Retail, Home Improvement Countries: USA Themes: Customer Service, Culture, Management Style, Change Management |
![Home Depot: On the Road to Becoming Customer-Friendly Again?](../../../images20/line-png-16800.png)
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
The history of Home Depot dates back to 1978, when it was founded by Bernie Marcus (Marcus) and Arthur Blank (Blank), with the help of two others - Ken Langone (Langone), an investment banker, and merchandising expert, Pat Farrah. The partnership was then called "MB Associates"...
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