Home Depot: On the Road to Becoming Customer-Friendly Again?

Case Code: BSTR324
Case Length: 20 Pages
Period: 2000-2009
Pub Date: 2009
Teaching Note: Not Available

Price: Rs.400
Organization: The Home Depot Inc.
Industry: Retail, Home Improvement
Countries: USA
Themes: Customer Service, Culture, Management Style, Change Management

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

The history of Home Depot dates back to 1978, when it was founded by Bernie Marcus (Marcus) and Arthur Blank (Blank), with the help of two others - Ken Langone (Langone), an investment banker, and merchandising expert, Pat Farrah. The partnership was then called "MB Associates"...

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