IDFC First Bank's Technology-led Banking Services and Digital Media Promotion
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Case Code: BSTR598 Case Length: 14 Pages Period: 2015-2020 Pub Date: 2020 Teaching Note: Available |
Price: Rs.300 Organization: IDFC First Bank Industry: Banking Countries: India Themes: Technology in Banking, Banks and Banking, Digital Transformation, Social Media Marketing, M&A |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In October 2019, IDFC First Bank, the combined entity created out of the merger of IDFC Bank and Capital First Ltd. (Capital First) in 2018, announced its partnership with Sodexo , one of the world’s largest multinational corporations offering employee benefit services – for introducing the Digital Meal Benefit Solution for Corporate Employees. The aim of launching this facility was to make the payment for food easier for employees and allow the employees to save on taxes related to meal expenses. It also allowed corporate employees with salary accounts in IDFC First Bank to have access to Sodexo’s digital suite of employee meal benefits that enabled them to get exciting deals....
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