ITC: A Global Model in Sustainability

ITC: A Global Model in Sustainability
Case Code: BSTR609
Case Length: 17 Pages
Period: 1910-2019
Pub Date: 2020
Teaching Note: Available
Price: Rs.500
Organization : ITC Limited
Industry : Conglomerate
Countries : India
Themes: Sustainability, Sustainable Development
ITC: A Global Model in Sustainability
Abstract Case Intro 1 Case Intro 2 Excerpts


ITC, an Indian multinational conglomerate, was incorporated on August 24, 1910, as a Private Limited Company under the name Imperial Tobacco Co. of India Ltd. ITC began its journey in a humble way. A leased office on Radha Bazar Lane, Kolkata, was the center of the company's existence. For over 15 years since its inception, ITC's focus was broadly on tobacco products and particularly on cigarettes. It was only in 1925 that the company expanded through 'backward integration' into the packaging and printing business. In the year 1953, ITC acquired the manufacturing business of Tobacco Manufacturers (India) Ltd., and the Complementary Lithographic printing business of Printers (India) Ltd., In 1954, ITC was converted into a public limited company....

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