ITC: A Global Model in Sustainability
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Case Code: BSTR609 Case Length: 17 Pages Period: 1910-2019 Pub Date: 2020 Teaching Note: Available |
Price: Rs.500 Organization : ITC Limited Industry : Conglomerate Countries : India Themes: Sustainability, Sustainable Development |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background
ITC, an Indian multinational conglomerate, was incorporated on August 24, 1910, as a Private Limited Company under the name Imperial Tobacco Co. of India Ltd. ITC began its journey in a humble way. A leased office on Radha Bazar Lane, Kolkata, was the center of the company's existence. For over 15 years since its inception, ITC's focus was broadly on tobacco products and particularly on cigarettes. It was only in 1925 that the company expanded through 'backward integration' into the packaging and printing business. In the year 1953, ITC acquired the manufacturing business of Tobacco Manufacturers (India) Ltd., and the Complementary Lithographic printing business of Printers (India) Ltd., In 1954, ITC was converted into a public limited company....
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