JD.com's Challenges in China and Beyond
Case Code: BSTR588
Case Length: 11 Pages
Pub Date: 2019
Teaching Note: Available
Organization: Jingdong.com Inc.
Industry: Technology & Communications
Themes: Corporate Governance, Corporate Strategy, Business Models
Abstract Case Intro 1 Case Intro 2 Excerpts
On June 19, 2019, Chinese e commerce giant Jingdong.com Inc. (JD.com) announced that during its '6.18 Anniversary Sale' – that lasted for the first 18 days of June every year – it had recorded a total sales transaction volume of US$29.2 billion. This was an increase of 27% over the same period of 2018. The company attributed the rise in sales to the launch of new high-quality products and increased consumption of products from low-tier cities in China. Richard Liu (Liu) (also known as Qiangdong Liu), CEO and founder of JD.com, started the company in 1998 in Beijing as a store selling magneto-optical products. Over the years, the company forayed into the e-commerce market in China. For the financial year ended 2018, JD.com recorded revenues of US$67.2 billion...
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