JetBlue Airways: Growing Pains?

Case Code: BSTR277
Case Length: 18 Pages
Period: 2000-2007
Pub Date: 2008
Teaching Note: Available

Price: Rs.400
Organization: JetBlue
Industry: Aviation
Countries: USA
Themes: Business Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Background

Business plans for setting up JetBlue were developed by Neeleman, along with his lawyer Tom Kelly, in 1998. Neeleman raised $160 million in capital from top investors like Weston Presidio Capital, J.P. Morgan Partners, and Soros Private Equity Partners, and founded the airline in February 1999. In September 1999, JetBlue was awarded 75 landing and takeoff slots at the John F. Kennedy International Airport (JFK) in New York, which was to serve as its base...

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