Mahindra Tractors in the United States

Case Code: BSTR298
Case Length: 14 Pages
Period: 1994-2008
Pub Date: 2008
Teaching Note: Not Available

Price: Rs.300
Organization: Mahindra & Mahindra
Industry: Auto and Ancillaries
Countries: United States
Themes: International Business, Entry and Expansion Strategies

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

The history of the Mahindra Group dates back to the mid 20th century. In the early 1940s, K.C. Mahindra visited the US while working as the Chairman of the India Supply Mission. There he met Barney Roos, the designer of the 'general purpose vehicle' that later became popular as the Jeep...

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