MINISO: A Discount Retailer Thriving in the E-Commerce Era
![MINISO: A Discount Retailer Thriving in the E-Commerce Era](../../../images20/line-png-16800.png)
Case Code: BSTR655 Case Length: 15 Pages Period: 2013-2022 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization : MINISO Group Holding Limited Industry : Retailing Countries : China Themes: International Marketing , Digital Marketing, Global Strategy |
![MINISO: A Discount Retailer Thriving in the E-Commerce Era](../../../images20/line-png-16800.png)
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Miniso was founded in 2013 by Guofu , a Guangdong based Chinese entrepreneur. He came up with the idea of starting a chain of lifestyle stores during a family vacation to Japan. He saw local specialty stores in Japan selling well designed yet affordable items under 100 Yen, most of which were manufactured in China and was inspired. Guofu wanted to harness China’s manufacturing capacity and combine it with good design, to offer quality products at attractive prices to young consumers globally..
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