MTV Networks: The Arabian Challenge
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Case Code: BSTR294 Case Length: 14 Pages Period: 2006-2008 Pub Date: 2008 Teaching Note: Available |
Price: Rs.300 Organization: MTV Networks Industry: Media, Entertainment, and Gaming Countries: Middle East Themes: International Business, Globalization Business |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
MTV (short for Music Television), which pioneered the concept of a cable music channel, was launched on August 1, 1981, and marked the commencement of the cable TV revolution. It was promoted by Warner Amex Satellite Entertainment Company, a joint venture between Warner Communications and American Express. In 1984, the company was renamed MTV Networks (MTVN) with its operations confined to the US...
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