Naver Webtoons: Redrawing the Comics Industry through a Platform Business Model
Case Code: BSTR669 Case Length: 16 Pages Period: - Pub Date: 2024 Teaching Note: Available |
Price: Rs.500 Organization : Naver Webtoon Corp Industry : Leisure & Entertainment Countries : South Korea Themes: Platform Model, Platform Ecosystem, Platform Strategy,Business Models |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In February 2023, Webtoon Entertainment Inc. (WE) , the US-based subsidiary of South Korean internet conglomerate Naver Corporation (Naver) , was placed first in the media category in a ranking of the top innovative global companies by US-based business magazine Fast Company (FC)..
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