Nike Inc.'s Business Continuity Strategy during the Covid-19 Pandemic

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: BSTR626
Case Length: 19 Pages
Period: 2020
Pub Date: 2021
Teaching Note: Available
Price: Rs.400
Organization: Nike Inc.
Industry: Retailing
Countries: United States
Themes: Crisis Management & Conflict, Digital Strategy,
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

About Nike

The history of Nike dates back to 1957. Phil Knight (Knight), an undergraduate student and middle-distance athlete at the University of Oregon, and his athletics coach, Bill Bowerman (Bowerman), realized the need for a good quality American sports shoe. After graduation, Knight joined the Graduate School of Business at Stanford University. While preparing a class assignment paper, it occurred to Knight that low cost, high quality running shoes, imported from Asian countries like Japan where labor was cheap, could be sold in the US and could end Germany’s domination of the sports shoe industry..

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