Alarm Bells Ringing: Nokia in 2010
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Case Code: BSTR386 Case Length: 20 Pages Period: 2009-2010 Pub Date: 2011 Teaching Note: Not Available |
Price: Rs.600 Organization: Nokia Corporation Industry: Mobile Phone Countries: Global Themes: Competition |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Nokia's Problems
Though Nokia remained the largest mobile phone maker by units, with a global market share of about 35% (Q1 2010), the company struggled to keep pace with rivals such as Apple, Google , and RIM in the high-end smartphone market....
Elop Joins Nokia
On September 10, 2010, Nokia's Board of Directors replaced Kallasvuo with Elop. Elop had earlier been president of MBD, which makes the Office suite of applications....
Challenges Galore
Elop's biggest challenge would be to manage a quick turnaround of the company and reassert Nokia's place as the largest mobile maker in the world....
Road Ahead
Some analysts were optimistic that Nokia, under Elop, would overcome its problems and retain its position as the largest mobile maker in the world....
Exhibits
Exhibit I: Nokia's Consolidated Income Statement
Exhibit II: Nokia's Balance Sheet
Exhibit III: Nokia's Ten Major Markets Based on Net Sales
Exhibit IV: Worldwide Mobile Phone Sales (Units)
Exhibit V: Worldwide Smartphone Sales by Platform
Exhibit VI: Nokia: Reported Second Quarter Results
Exhibit VII: Nokia's Three-year Stock Price Chart
Exhibit VIII: Global Smartphone Share
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