Nokia-Microsoft Alliance: Joining Forces in the Smartphone Wars
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Case Code: BSTR399 Case Length: 14 Pages Period: 2010-2011 Pub Date: 2012 Teaching Note: Not Available |
Price: Rs.500 Organization: Nokia Corporation, Microsoft Corporation Industry: Smartphone, Information Technology Countries: Global Themes: Joint Developments, Strategic Alliances, Competition |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Smartphone Market
The first decade of the 21st century saw a sudden increase in the market for converged-function smartphones. Convergence of technology refers to the coming together of various technologies to work in a synchronized way and deliver better performance as well as offer several new functions which were till then not available in mobile phones. The turn of the century saw the mobile phone turning into an ultimate device of aspiration for consumers around the world...
Nokia
The origins of Nokia can be traced back to 1865, when an engineer called Knut Fredrik Idestam (Idestam) established a wood-pulp mill in southern Finland to manufacture paper. Idestam later named his business as Nokia Ab in 1871. The company also started an electricity business in 1902...
Microsoft
Microsoft was founded by Bill Gates (Gates) and his friend Paul Allen in 1975. Microsoft was started to develop a programming language called Altair BASIC, an improved version of BASIC. In 1978, Microsoft introduced its own version of COBOL for personal computers (PCs)...
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