Norwegian Air: Revolutionizing Long Haul Travel

Case Code: BSTR543 Case Length: 17 Pages Period: 2014-2017 Pub Date: 2018 Teaching Note: Available

Price: Rs.500 Organization: Norwegian Air Shuttle ASA Industry: Aviation Countries: Norway, Global Themes: Competitive Strategy, Cost Leadership, International Business

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

NAS was founded in 1993. Until 2002, in association with another Norwegian airline called Braathens S.A.F.E ., NAS flew routes on the west coast of Norway using Fokker 50 airliners. After the association ended, NAS began operating as an LCC that used Boeing 737 aircraft to serve on domestic routes of Norway. Being an LCC, NAS had low base fees, but charged separately for checked baggage including carry-ons, in-flight food, onboard entertainment, seat reservations, blankets, and pillows.

NAS adopted a unique design for its aircraft, which were referred to as ‘Red Nose’ – as the nose of the aircraft was painted red...

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