Norwegian Air: Revolutionizing Long Haul Travel
Case Code: BSTR543
Case Length: 17 Pages
Pub Date: 2018
Teaching Note: Available
Organization: Norwegian Air Shuttle ASA
Countries: Norway, Global
Themes: Competitive Strategy, Cost Leadership, International Business
Abstract Case Intro 1 Case Intro 2 Excerpts
NAS was founded in 1993. Until 2002, in association with another Norwegian airline called Braathens S.A.F.E ., NAS flew routes on the west coast of Norway using Fokker 50 airliners. After the association ended, NAS began operating as an LCC that used Boeing 737 aircraft to serve on domestic routes of Norway. Being an LCC, NAS had low base fees, but charged separately for checked baggage including carry-ons, in-flight food, onboard entertainment, seat reservations, blankets, and pillows.
NAS adopted a unique design for its aircraft, which were referred to as ‘Red Nose’ – as the nose of the aircraft was painted red...
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