Corporate Turnaround of Pharmacia & Upjohn
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Case Code: BSTR255 Case Length: 17 Pages Period: 1995-2006 Pub Date: 2007 Teaching Note: Not Available |
Price: Rs.400 Organization: Pharmacia & Upjohn Industry: Pharma Countries: US / Sweden Themes: Merger, Corporate Turnaround, Leadership |
Abstract Case Intro 1 Case Intro 2 Excerpts
About Upjohn
Upjohn was founded by William Erastus Upjohn (William Erastus), a doctor, and his brothers as The Upjohn Pill and Granule Company in the year 1885. In 1886, the company employed 12 people and manufactured more than 180 medical formulas using botanicals and chemicals. In the first year of its inception, the company's sales were at US$ 50,000, mainly due to 'friable pills ' that crumbled and dissolved easily. The friable pill was the first of its kind and could be crushed with the press of the thumb. The illustration of this property became the company's trademark (Refer to Exhibit III for a visual of Upjohn's Friable pills). In 1890, the sales of the company stood at US$ 132,500...
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