Piramal Sarvajal: A Social Innovation Delivering Safe Drinking Water to Rural India
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Case Code: BSTR506 Case Length: 14 Pages Period: 2008-2016 Pub Date: 2017 Teaching Note: Available |
Price: Rs.400 Organization: Piramal Group Industry: Health Care Industry Countries: India Themes: Business Strategy, Operational Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Water for All
Sarvajal was started by the Piramal Foundation, the corporate social responsibility arm of the Piramal Group, in August 2008 as a pilot project in the Piramals’ native village of Bagar in the Jhunjhunu district of Rajasthan. According to Dharamveer Singh (Singh), sales head of Sarvajal, “In 2008, we were brainstorming possible technological solutions to the problem of contaminated water. We also wanted to reduce the drudgery of women who travel long distances to fetch water.” An RO plant was set up in Bagar village and Sarvajal started with door-to-door supply of RO water. Subsequently, the social initiative was scaled up when its founders realized people were ready to pay for safe drinking water. Shah said, “If people are willing to pay, we thought there should be a business model for it.”.....
Results
As on 2016, Sarvajal was reaching out to about 300,000 consumers daily, through more than 570 installations. Of these, 390 were purification units and 180 were water ATMs.....
Challenges
Despite its success, the Sarvajal project had to face some challenges in its bid to deliver healthy water. Generally, users complained of low water pressure at the water ATMs. Ram Vir, who used Sarvajal water regularly, said, “It takes 15 minutes to fill one container....
The Road Ahead
According to industry experts, it was critical for Sarvajal to succeed in its mission. Analysts pointed out that Sarvajal must overcome the outdated mindsets of the irrational people in the villages who believed that they did not need purified water as they had been drinking water from wells and other sources for free for ages. By 2020, Sarvajal planned to deliver clean water to about 1 million additional households in India....
Exhibits
Exhibit I: Consolidated Profit & Loss Account of Piramal Enterprises
Exhibit II: Sarvajal Enterprise Management System
Exhibit III: Single Unit Community Solution
Exhibit IV: Sarvajal Water ATM
Exhibit V: List of Awards Received by Sarvajal
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