Quikr's Inorganic Growth Strategies

Quikr's Inorganic Growth Strategies
Case Code: BSTR590
Case Length: 11 Pages
Period: 2016-19
Pub Date: 2019
Teaching Note: Available
Price: Rs.300
Organization: Quikr India Pvt Ltd.
Industry: Internet
Countries: India
Themes: Growth Strategy, Strategy Implementation
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Abstract Case Intro 1 Case Intro 2 Excerpts


While working in New York in the early 2000s, Indian Institute of Technology (IIT) graduate, Chulet was inspired by the American classified website Craigslist that had disrupted the traditional classifieds market. When Chulet came to India to start his own online classifieds platform, he realized that Indians preferred to see, touch, and feel a product before making a purchase decision. He thought of a similar handshake platform for India, which would allow buyers and sellers to meet, chat, bargain, and strike deals. In 2008, Chulet co-founded the Quikr platform in India (originally called Kijiji India) with Indian Institute of Management (IIM) Calcutta graduate Jiby Thomas (Thomas). Thomas left the company in November 2012...

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