Quikr's Inorganic Growth Strategies

Quikr's Inorganic Growth Strategies
Case Code: BSTR590
Case Length: 11 Pages
Period: 2016-19
Pub Date: 2019
Teaching Note: Available
Price: Rs.300
Organization: Quikr India Pvt Ltd.
Industry: Internet
Countries: India
Themes: Growth Strategy, Strategy Implementation
Quikr's Inorganic Growth Strategies
Abstract Case Intro 1 Case Intro 2 Excerpts


The case is about India-based online classifieds portal Quikr's expansion through acquisitions to fulfill its plans of becoming a sector leader. Founded as a classifieds platform, Quikr had identified five business segments – Cars, Homes, Jobs, Automobiles, and Real Estate – for its verticalization push. The company had focused on these segments in order to explore new sources of revenue and users. Over the years, Quikr had expanded inorganically by acquiring several companies. However, Quikr’s acquisition strategy did not work out as well as the company expected. Like many other e-commerce platforms, the company was struggling to monetize its platform and was concentrating on businesses that were losing less money. It faced tough competition from the other players like OLX, which listed refurbished products on its platform. Even after a decade of existence, Quikr’s revenues were only Rs1.99 billion. It needed, therefore, to consolidate its position before thinking of other acquisitions, opined experts.


The case is structured to achieve the following teaching objectives:

  • Evaluate acquisition as a growth strategy
  • Understand inorganic growth strategy
  • Appraise the online classifieds market in India
  • Explore verticalization strategy in classifieds listings



E-commerce platform; Organic growth; Acquisition; Online ad-based listing; Full-stack transaction business; Vertical strategy; Aggregation-based business model; Valuation; Gross merchandise volumes; Expansion vs. consolidation; inorganic growth

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