Realities of Emerging Markets: Some Lessons from Unilever's Strategy for Lifebuoy & Sunsilk in India


Realities of Emerging Markets: Some Lessons from Unilever's Strategy for Lifebuoy & Sunsilk in India
Case Code: BSTR295
Case Length: 16 Pages
Period: 2001-2008
Pub Date: 2008
Teaching Note: Available
 Price: Rs.300
Organization: Hindustan Lever Limited, Unilever
Industry: FMCG
Countries: India
Themes: International Business, Globalization, Emerging Markets
Realities of Emerging Markets: Some Lessons from Unilever's Strategy for Lifebuoy & Sunsilk in India
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Unilever, an Anglo-Dutch company, was formed in 1930 by the merger between British soapmaker Lever Brothers and Dutch margarine producer Margarine Union. By the start of the new millennium, Unilever had become a leading manufacturer and marketer of CPG brands in foods, beverages, cleaning agents, and personal care products...

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