Reliance Enters Sports Broadcasting: Is the Arena Set for a Shake-Up?

Reliance Enters Sports Broadcasting: Is the Arena Set for a Shake-Up?
Case Code: BSTR632
Case Length: 6 Pages
Period: 2021
Pub Date: 2022
Teaching Note: Available
Price: Rs.300
Organization : Reliance Industries Ltd
Industry : Conglomerate
Countries : India
Themes: New Business Development, Brand Strategy, Disruption,Marketing Strategy
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Abstract Case Intro 1 Excerpts


In August 2021, Viacom 18 Media Pvt. Limited (Viacom18) , a part of Reliance Industries Ltd, (RIL) , a multinational conglomerate, and India’s largest private sector company acquired the media rights for Italy’s popular football league, Serie A. The media rights included broadcast and digital. In addition, Viacom18 acquired the media rights for the Spanish football league La Liga, apart from the rights for the ATP Masters (tennis) and Abu Dhabi T10 (cricket) tournaments.

In September 2021, Viacom 18 won the broadcasting rights for the FIFA World Cup in Qatar to be held in 2022 for a whopping US$ 60 million. The same month, Viacom18 hired rival sports broadcasting, company Star Sports’ (part of the Star India network) Executive Vice President of Advertising Sales, Anil Jayaraj (Jayaraj), as CEO of its Sports Business. Jayaraj was made responsible for creating content and acquiring the media and broadcasting rights for the company.

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